The vice president of marketing of a software development company periodically develops a(n) ________, which includes marketing research data on the target market, marketing objectives such as "to increase new customers by 20 percent," and a list of who will be responsible for implementation.
A. marketing plan
B. strategic plan
C. marketing mix
D. pricing strategy
E. action plan
Answer: A
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On a balance sheet for a merchandiser, Merchandise Inventory is listed as a(n) ________.
A) current asset B) current liability C) expense D) revenue
Federal legislation on price-fixing requires that sellers set their prices ________
A) based on their fixed and variable costs B) without communication with competitors C) to achieve a specified profit margin D) consistently with all customers E) consistently throughout a region
On January 17, 2014, an explosion occurred at an Boondocks Fireworks plant causing extensive property damage to area buildings. Although no claims had yet been asserted against Boondocks by March 10, 2014, Boondocks' management and counsel concluded that it is reasonably possible Boondocks will be responsible for damages and that $2,500,000 would be a reasonable estimate of its liability
Boondocks' $10,000,000 comprehensive public liability policy has a $500,000 deductible clause. In Boondocks' December 31 . 2014, financial statements, which were issued on March 25, 2015, how should this item be reported? a. As a footnote disclosure indicating the possible loss of $500,000 b. As an accrued liability of $500,000 c. As a footnote disclosure indicating the possible loss of $2,500,000 d. As an accrued liability of $2,500,000
In Your Face Inc manufactures mirrors, and sold an order to a retailer, The Glass Company ("TGC"), on 90 days credit. There are no other terms mentioned. The order was delivered. TGC did not pay, and has been selling the mirrors
Which of the following is TRUE? A) In Your Face is entitled to repossess the mirrors immediately because TGC has broken a condition of the agreement by not paying. B) In Your Face is entitled to repossess the mirrors immediately because TGC has broken a warranty of the agreement by not paying. C) In Your Face is entitled to repossess the mirrors immediately because TGC has broken a term of the agreement. D) In Your Face is not entitled to repossess the mirrors. E) In Your Face is entitled to rescind the contract.