Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero (now known as Coca-Cola Zero Sugar). It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of
A. segmentation.
B. targeting.
C. market penetration.
D. positioning.
E. a market segment.
Answer: D
You might also like to view...
When writing a career objectives line, is it important to keep your objective vague?
A) Yes. B) No. C) It depends on the position you are applying for.
Adelphia Manufacturing issued $70,000 of direct materials and $10,000 of indirect materials for production. Which of the following journal entries would correctly record the transaction?
A) Raw Materials Inventory 80,000 Finished Goods Inventory 70,000 Work-in-Process Inventory 10,000 B) Work-in-Process Inventory 80,000 Raw Materials Inventory 80,000 C) Work-in-Process Inventory 70,000 Manufacturing Overhead 10,000 Raw Materials Inventory 80,000 D) Manufacturing Overhead 80,000 Raw Materials Inventory 80,000
Oxford Manufacturing Company completed jobs that cost $48,000 to produce
In the same period, the company sold jobs for $102,000 that cost $53,000 to produce. Prepare the journal entries for the completion and sales of the jobs. All sales are on account. Omit explanations. What will be an ideal response
The elements in employees' relationships with their supervisors that affect levels of job satisfaction are much different from the elements in employees' relationships with their coworkers that affect job satisfaction.
Answer the following statement true (T) or false (F)