Which type of test enables the marketer to evaluate the functional characteristics of the product and to determine if an advantage over a particular competitor has been obtained without the contaminating, or halo, effects of the brand name or the firm's reputation?
A) surrogate tests
B) generic tests
C) blind tests
D) primary tests
E) perceptual tests
C) blind tests
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The common law system of law is used in most of Europe, Scotland, and Latin America
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Deseasonalizing the time series removes the effect that the seasonal component has on the data
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Which of the following is true about data?
A. It has specific meaning B. It can be easily interpreted C. It is raw and has no contextual meaning D. It is organized and contextual
ccording to the revised value chain model, what is the right order for the following item: 1. Procure materials and products 2. Manage selling and fulfillment 3. Market products 4. Market Research 5. New product development.
A. 12345 B. 54321 C. 45312 D. 25431 E. 54231