A disadvantage of alphabetic derivation codes is that:
A) there is no meaning inherent in the code.
B) there may be names that do not have the minimum required number of consonants in the name or description.
C) there are not enough attributes in the data to form a code.
D) there is no way to obtain information from a part of the code.
E) there is no way to sort on any of the data.
B
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The step that follows preapproach in the personal selling process is ________
A) sales presentation B) close the sale C) overcome objections D) prospecting E) approach
Pricing decisions are made primarily during the introductory stage of the product life cycle and rarely change
Indicate whether the statement is true or false
Energy Resources Company develops its marketing strategies in terms of what its management perceives as its ethical obligations, which represent its
A. legal liability. B. profitability. C. standards of right and wrong. D. unilateral corporate duties.
Braxton questions whether there is consideration for his contract with Tawny to exchange his accounting services for her payment of a certain amount. To constitute consideration, there must be
A. a payment of money. B. a performance of services. C. a bargained-for exchange. D. detrimental reliance.