Answer the following statement(s) true (T) or false (F)

1. Storytelling and emotion is more important than data in B2B marketing.
2. Holistic user experience is a not major factor in B2B marketing.
3. Public sector marketing involves marketing goods to private companies.


1. True
2. False
3. False

Communication & Mass Media

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A comprehensive news story recorded and edited by the reporter is called a ______.

a. news story b. news package c. news advance d. news report

Communication & Mass Media

In Susan's role as a psychologist, she must remain calm and supportive even when her clients become abusive or hostile to her. This job requirement is known as _____

a. emotion labor b. burnout c. emotional exhaustion d. depersonalization

Communication & Mass Media

Cohesiveness is a group-level (as opposed to individual-level) characteristic.

Answer the following statement true (T) or false (F)

Communication & Mass Media

You conduct a survey of parking problems on your campus by talking to students who try to park between 7 a.m. and 9 a.m. Your results may not be valid because the survey was not ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media