In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.

A. Survivors
B. Thinkers
C. Makers
D. Achievers
E. Believers


Answer: B

Business

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Many firms are reluctant to invest in great service, largely because ________.

A. it takes time and patience before a return on the investment is noticeable B. of the inseparability and perish ability of services C. it is difficult to change employees' actions D. a service's quality can only be as good as that of the provider himself or herself E. consumers usually are not aware that they are receiving great service

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Considering the concepts discussed within the chapter, particularly the total reward model, identify an original EVP for such an organisation which would serve to attract and retain talent in the organisation.

What will be an ideal response?

Business

When using the low-cost strategy for supply chain management, a firm should use buffer stocks to ensure speedy supply

Indicate whether the statement is true or false

Business

Sid rents an apartment from Town Homes, Inc. The lease, which ends on May 31, does not include an option for renewal, and Sid and Town do not discuss whether Sid can stay on at the end of the term. On June 1, Sid has

A. an implied option to renew the term. B. a right to remain contingent on notice from Town. C. a right to remain subject to notice to Town. D. no right to remain.

Business