Why would it be important for the PR practitioner to know how long it should take to do routine things such as generating a news release?

What will be an ideal response?


Meeting hard and soft deadlines is necessary in a campaign. And campaigns can
involve many tasks and steps, each one with an amount of time to complete. By
knowing how long it should take to complete even the routine tasks, a more accurate
timeline can be developed for a project.

Communication & Mass Media

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The term jurisprudence best describes ______.

a. the extreme modesty and privacy seeking of Supreme Court justices b. the focus of U.S. law on issues of profanity, obscenity, and sex c. the idea that the law is blind d. the theory or logic of legal decision-making

Communication & Mass Media

Which of the following means the same thing as "Communication is irreversible"?

a. erasing or replacing spoken words or acts is not possible. b. you can't erase an impression you've created. c. it's impossible to "unrecieve" a message. d. words said are irretrievable. e. all mean the same as the statement

Communication & Mass Media

Involving the audience in an informative speech generates active learning

Indicate whether the statement is true or false

Communication & Mass Media

The discussion technique that says the group needs to work through the criteria phase and examine musts and wants for a solution is the:

A. Reflective Thinking Process B. Fishbone Technique C. Kepner-Tregoe approach D. incrementalism

Communication & Mass Media