What approach should speakers take to the question of how clear they should be? What strategies are
available to the speaker to achieve appropriate levels of clarity?
What will be an ideal response?
Clarity is important for comprehension, but on occasion a speaker may want to avoid saying
exactly what he or she means. Clarity is achieved by concrete words, maxims, limiting jargon, defining
technical terms, word economy, and active voice. Clarity can be tempered by irony, which allows the
speaker to avoid harsh or direct negativity, and purposeful ambiguity, which allows speakers to rally
support from diverse listeners who might withdraw support from more specific references.
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NCA, in this course, should be understood as the
a. National Cardiology Association b. National Communication Association c. Northern Canada Airlines d. Norwegian Communication Association e. New England Communication Association
Several reasons account for domination of the early morning daypart by The Today Show over the years. Which of the following is NOT a reason for Today's long success?
a. ABC's shorter network schedule before 1975 b. a lack of clearances for ABC's and CBS's morning programs c. lower compensation rates paid by ABC d. a lack of affiliate parity in early morning e. audience loyalty to stable program hosts
When welcoming a group to an event, stick to making them feel at home. Leave the tour-guiding to a concierge
Indicate whether the statement is true or false.
Which of the following statements best describes the processes of analytic coding?
a. keeping track of the sources of textual data b. deriving categories from the processes described in the reflexive journal c. deriving categories of meaning from textual data d. creating a profile of the textual database