Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products.
B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge.
C) The sales force should strategize promotional strategies and be the primary decision makers about marketing.
D) Marketing managers should field test new promotion strategies before the sales team.
E) The marketing and the sales departments should conduct annual job rotations.
B
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Which type of strategy is best utilized for exiting a market by selling or closing down the business or eliminating the product?
A) a harvest strategy B) a monetize strategy C) a horizontal integration strategy D) a vertical integration strategy E) a divest strategy
Janelle was recently hired at a nonprofit as an entry-level researcher. Although her job only requires her to assist the executive staff with research, she often goes to other departments and offers her help when she is not busy with other work. Based only on this, we can surmise that Janelle would have scored very high on what measure of a personality test?
a. social dominance orientation b. emotional stability c. organizational citizenship behavior d. openness to experience
If you are wronged by an inaccurate news story in a crisis, what is the best course of action?
A) Have your CEO contact the editor for an explanation. B) Go on the attack against the media organization. C) Lay low until the negative story blows over. D) Complain to the reporter or editor.
An accent can be perceived either negatively or positively by an audience
Indicate whether the statement is true or false