What is the Agenda Setting Hypothesis, and what is its implication for public relations practitioners?
What will be an ideal response?
It is the most significant and widely accepted view of how the mass media interact with society. It is
based upon the simple principle that the mass media do not tell the people what to think, but what to
think about. The major implication of this for public relations practitioners: Who tells the media
what to think about?
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Felicia created narrated PowerPoint slides which would be
viewed by her coworkers while she was away at a conference. Felicia's presentation is an example of the __________ engagement style. a. asynchronous b. synchronous c. extemporaneous d. hybrid
Identify and explain three fallacies of argument in logical appeals
What will be an ideal response?
Does Structuration Theory have any utility in helping make class-assigned groups more effective as they work on class projects? If so, which concepts do you feel would be useful to teach students embarking on group work so that they may better understand group processes that may make the group more or less effective? If not, why not?
What will be an ideal response?
Among the regulatory requirements that disappeared during the broadcast deregulation movement of the Reagan administration is ________, which required broadcasters to determine actively and affirmatively the nature of their audiences' interest, convenience, and necessity.
A. clear and present danger B. the Fairness Doctrine C. safe harbor D. ascertainment