What are the elements of a direct-mail offer?
What will be an ideal response?
The offer strategy has five elements–the product, the offer, the medium, the distribution method, and the creative strategy. The direct-mail marketer also must choose five components of the mailing itself: the outside envelope, sales letter, circular, reply form, and reply envelope. A common direct marketing strategy is to follow up direct mail with an e-mail.
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An electrical power system consists of four major components with reliabilities of 0.99, 0.94, 0.92, and 0.95. In order to improve the reliability, a backup component of reliability 0.92 is added to Component 3. Compute and indicate the overall reliability of the system.
A. 0.87 B. 0.88 C. 0.99 D. 0.88
Elaborate statistical analysis, in the form of ____________, is sometimes used to aid decisions on where to locate supermarkets and similar large stores relative to prospective customers' homes and workplaces
a. binary regression b. cluster analysis c. structural equation models d. gravity models e. predictive models
Who argued, ‘creative systems are systems in tension and the price paid for creative potential is an unknown long-term future’?
a. Andy Van de Ven b. Karl Weick c. Ralph Stacey d. Ralph Wigham
A Rhode Island state statute requires machinery in industrial plants to include automatic shut-off switches accessible to each employee working on the machine. Steel Company's equipment does not have the switches. Trudy, a Steel employee, suffers an injury that an accessible shut-off switch would have prevented. Trudy's best theory for recovery is
a. assault. b. assumption of risk. c. invasion of privacy. d. negligence.