One potential downside of not explicitly stating the conclusion of a persuasive argument is:

a. it requires the audience to engage in more extensive elaboration of the message
b. message receivers might not come to the intended conclusion
c. it decrease the potential for an assimilation effect
d. message receivers will have to rely more on their perceptions of the speaker’s credibility


b. message receivers might not come to the intended conclusion

Communication & Mass Media

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Criterion-related validity is established based upon the theoretical and thus logical relationships between the variable of interest and other variables

Indicate whether the statement is true or false.

Communication & Mass Media

The requirement that broadcast stations provide free air time to persons who have been subject to a broadcast character attack is known as

A) the equal opportunity provision B) the personal attack rule C) Section 315 of the Federal Communications Act D) A and C E) B and C

Communication & Mass Media

Aliya has met her cousin Robert at a cafe and is trying to decide if she wants a coffee. Robert buys a medium coffee and goes to grab a table while she makes up her mind. When Aliya joins him, it is apparent that her cup is twice as big as Robert's. Seeing this, Robert remarks, "Well, I'm glad you decided to get a little something after all." This is an example of which form of humor?

A. a tall tale B. an understatement C. an anecdote D. a pun

Communication & Mass Media

The Nintendo Game Boy boosted the popularity of handheld games in 1989

a. True b. False

Communication & Mass Media