Describe the seven Cs that define the customer website interface.

Question

What will be an ideal response?

Answer 1

Context refers to the overall layout, design, and aesthetic appeal of the site. Content is the information on the site. In the past, organizations put their existing print materials (catalogs, for example) on the website, and there was little in the way of original web content. Today, organizations' websites incorporate a great deal of web-specific content. A key advantage of web-based communication is the opportunity to create a community of users or visitors to the site. Blogs and organizational bulletin boards encourage a sense of community that enhances customers' experiences with the product and selling firm. The ability to create a unique individual experience with an organization website adds great value to the customer interface, because nowadays online customers appreciate and expect customization of their website experiences. Websites allow organizations to communicate with customers in three key ways. First, organizations communicate to customers and visitors to the website one on one through the Contact feature or e-mail. Second, customers and interested visitors communicate directly with the organization through customer service requests. Finally, organizations use instant messaging for customer service requests and sales inquiries. Connection refers to communication among many sources, such as marketers and customers. And finally, The number of products purchased online has grown dramatically in both B2C and B2B markets. Web designers know that creating a simple, easy-to-understand, and secure purchase experience is essential for success in online commerce.