One argument against television advertising is that viewers have the ability to change channels, so TV commercials are not as effective as print advertisements

a. True
b. False


ANSWER: True

Communication & Mass Media

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Plan when to introduce your aids, how long to leave them up, and when to remove them

Indicate whether the statement is true or false

Communication & Mass Media

Explain what a speaker can do to enhance initial credibility, derived credibility, and terminal credibility

What will be an ideal response

Communication & Mass Media

Which item below would be an example of data triangulation?

A. The speaker used information from one source to verify information he found in another source. B. The presenter discussed a survey he conducted in his class. C. The speaker reported a rumor he heard from dozens of students. D. The speaker used an anecdote from a single source in her presentation.

Communication & Mass Media

Rich channels of communication are always better than lean channels of communication.

Answer the following statement true (T) or false (F)

Communication & Mass Media