Scientific evidence must meet the test of

(a) source reliability.
(b) statistical accuracy in data collection.
(c) comparing things that are really comparable.
(d) All of the above


C

Communication & Mass Media

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Appeals to rationality assume that we are thinking creatures who respond to well-reasoned

demonstrations. Indicate whether the statement is true or false

Communication & Mass Media

____________ refers to volume, articulation, dialects, pitch, inflection, rate and use of pauses

a. Vocal cues b. Intonation c. Verbal delivery d. Speaking cues

Communication & Mass Media

Ashok is interested in studying the ways different language groups in the Voice of America (VOA) produce their news. He spends a year in the VOA making observations, interviewing personnel, and analyzing newscasts. Which of the following methods best describes this research?

a. Content analysis b. Focus group c. Macro-ethnography d. Micro-ethnography

Communication & Mass Media

Concepts simplify the research process by combining particular characteristics, objects, or people into more general categories

Indicate whether the statement is true or false

Communication & Mass Media