Which of the following media has lower cost and convenience that has raised concerns among traditional direct-mail marketers but at the same time created better opportunities?
A. radio
B. outdoor advertising
C. television
D. Internet
E. transit advertising
Answer: D
You might also like to view...
_____ is marketing over the telephone and it makes extensive use of IT.
Fill in the blank(s) with the appropriate word(s).
The owner transfers a personal automobile to the company with a fair market value of $12,000. The entry will be made in the
A) purchases journal B) cash payments journal C) cash receipts journal D) general journal
Based on research cited in the textbook, 31 percent of software projects were canceled before completion and cost an average of 189 percent of their original estimates in more than half the projects
Indicate whether the statement is true or false
The behaviorally anchored ratings scales (BARS) approach uses "________," which are short descriptions of effective and ineffective behaviors, to create a measure that can be used to evaluate employee performance.
A. workplace incidents B. critical descriptives C. workplace feedback D. critical incidents E. critical feedback