Which of the following should a survey designer avoid when planning scale questions?

A. complicated rating procedures
B. lengthy explanations
C. long scales
D. All of the answers are correct.


Answer: D

Communication & Mass Media

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Indicate whether the statement is true or false

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The z-axis is a virtual dimension

Indicate whether the statement is true or false.

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__________ describe how you would construct an object

a) Operational definitions b) Etymology definitions c) Semantics d) Definitions by negation

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Interviews are always formal in style

Indicate whether the statement is true or false

Communication & Mass Media