For a situation to create eustress for a person, two conditions are necessary: The outcome must be uncertain, and it must be a matter of importance to the person
a. True
b. False
Indicate whether the statement is true or false
False
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Advertising management is the process of preparing and integrating a company's advertising efforts with the overall IMC message
Indicate whether the statement is true or false
The historical discount rate of the firm may be a good indicator of the appropriate discount rate to apply to the firm in the future, when all of the following conditions hold true except:
a. The current risk of the firm is the same as the expected future risk of the firm. b. Expected future interest rates are likely to equal current interest rates. c. The existing capital structure of the firm is the same as the expected future capital structure of the firm. d. The current mix of debt and equity financing is equal.
What have research studies indicated about whether a firm’s unfunded pension benefits are interpreted as liabilities?
What will be an ideal response?
Anna and Martha are owners and managers of A&M, a limited liability corporation (LLC) that provides a wide array of services: mailing, notary services, packaging and pickup for UPS and FedEx, as well as faxing and document scanning. Anna and Martha have asked you, as their consultant, to consider whether or not they might want to diversify into financial planning due to the increasing number of retirees moving into their community. How would you advise Anna and Martha to proceed?
A. Remain on course, but only if A&M encounters enhanced market opportunities and increasing sales in its principal business. B. Remain on course, but only if your single-business company can achieve profitable growth opportunities in its present industry. C. A&M needs to develop a multi-line strategy. D. A&M needs to consider diversification opportunities into financial planning if you have encountered diminishing market opportunities and stagnating sales in your principal business. E. A&M needs to develop a corporate-wide strategy.