How do direct mail response rates relate to a campaign's long-term impact? Provide an example
What will be an ideal response?
Response rates typically understate a campaign's long-term impact. Suppose only 2 percent of the recipients who receive a direct-mail piece advertising Samsonite luggage place an order. A much larger percentage became aware of the product (direct mail has high readership), and some percentage may have formed an intention to buy at a later date (either by mail or at a retail outlet). Some may mention Samsonite luggage to others as a result of the direct-mail piece. To better estimate a promotion's impact, some companies measure the impact of direct marketing on awareness, intention to buy, and word of mouth.
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Which of the following sampling methods would be used to estimate a numerical measurement of population, such as the dollar value of an account?
A. Random-number sampling. B. Attributes sampling. C. Classical variables sampling. D. Stop-or-go sampling.
Which of the following is not a true statement regarding stock options?
a. They may cause dilution of earnings per share b. They generally allow the purchase of common stock at favorable terms c. They involve a compensation expense d. Exercise improves the short-term liquidity and debt position of the issuing firm e. The potential dilution can be disregarded in financial analysis
The assembly time for a product is uniformly distributed between 2 to 10 minutes. The probability of assembling the product in less than 6 minutes is
A. 0. B. 0.50. C. 0.25. D. 1.
Which of the following conditions would exempt income-producing activities from the Unrelated Business Income Tax (UBIT)?
A. The business is carried on regularly but is unrelated to the organization's tax-exempt purpose. B. Majority of labor is performed by paid employees. C. The business is operated for a profit. D. The business sells donated merchandise.