What is a trade show? How can firms benefit from participating in trade shows?
What will be an ideal response?
Trade shows are periodic gatherings at which manufacturers, suppliers, and distributors in a particular industry, or related industries, display their products and provide information for potential retail, wholesale, or industrial buyers. From this definition you can see that they are sales-oriented events where the primary goal is for firms to meet potential buyers. Despite their bias to the sales portion of the marketing mix, however, trade shows can provide ample opportunities to garner media mentions and spur word-of-mouth if the firm chooses the right shows and employs the right MPR strategy.
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Agent enters into a contract with Third Party on behalf of Principal. Agent told Third Party that
this contract was being entered into on behalf of someone else, but did not identify Principal to Third Party. A couple of weeks later, Principal disappears and Third Party wants to hold Agent to the contract. Third Party can: A) Recover from Agent because Agent had a duty to ensure that Principal performed on the contract. B) Recover from Agent because Agent acted on behalf of an undisclosed principal. C) Not recover from Agent because Agent had disclosed the existence of Principal. D) Not recover from Agent because Third Party must first try to recover from Principal. E) Recover from Agent because Agent did not disclose the identity of Principal.
Franchise Termination. Ormsby Motors, Inc (OMI), was a General Motors Corp (GM) dealership. Their agreement provided for termination if OMI submitted "false . . . claims for any payment." Larry Kain was in charge of OMI's warranty claims. After several
years of excessive claims, GM complained to OMI. When nothing changed, GM conducted a dealer audit. The audit uncovered, among other things, over eighty claims in one ten-day period for paint repair work that was never done. OMI denied knowledge of Kain's activities. GM terminated its dealership agreement with OMI. OMI asked a federal district court to stop the termination, arguing in part that GM did not have good cause. Did GM have good cause? Explain.
A judgmental sample is a sample in which the:
a. sampling units are chosen using a random number table b. quality of sampling units judged before they are added to the sample c. sampling units are chosen according to the sampler's judgment d. sampling units are all biased and vocal about it
The ______________________________ is the way data is actually stored on computer hardware.
Fill in the blank(s) with the appropriate word(s).