How is a sales promotion cheaper and easier to measure than advertising? Explain using an example
What will be an ideal response?
ANSWER: Sales promotion is usually cheaper than advertising and easier to measure. A major national television advertising campaign often costs $10 million or more to create, produce, and place. In contrast, promotional campaigns using the Internet or direct marketing methods can cost less than half that amount. It is also very difficult to determine how many people buy a product or service as a result of radio or television ads. With sales promotion, marketers know the precise number of coupons redeemed or the number of contest entries received.
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