The second step of the crisis communications process is ________
A) message development
B) recovery
C) response
D) risk assessment
E) planning
Answer: E
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Shriya works as a public relations writer for a private firm and performs a dual role. Her responsibilities extend to her employees and also toward the readers. Shriya's role involves acting as a virtual
a) translator. b) media liaison officer. c) team leader. d) editor.
A renowned philanthropist and well-respected national speaker gave the commencement address at Audrey's graduation ceremony
He spoke of his concerns about rising crime rates for juveniles, of the problem of gang violence, and about crimes against women. Was this appropriate content for a commencement address? a. No; he should have treated the event like an after-dinner speech, a speech to entertain. b. No, because he didn't praise, inspire, or challenge the graduating class. c. Yes, because it dealt with serious concerns that will continue to face the graduates. d. Yes, because his approach was different and commencement addresses often become boring.
How would you structure your speech of presentation if your audience already knows who won the award?
What will be an ideal response?