Smart goals are: specific, ________, attainable, _________, and time-bound.
a. marketable, results-oriented
b. measurable, relevant
c. measurable, rigorous
d. marketable, right-sized
b. measurable, relevant
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Identify the two subcategories of contextual fit
A) demographic fit and program and ad context B) geodemographic fit and program and ad context C) media fit and program and ad context D) media fit and operations context
Michael Porter suggested four basic competitive positioning strategies that companies can follow, three winning strategies and one losing one. Name and describe these four different strategies
What will be an ideal response?
Chuck, Betty, and Bert form CB&B Partnership to run a specialty grocery store. Bert is the day-to-day manager of the store, Betty buys the groceries, and Chuck does all the administrative work. Betty decides she would like a new car to use when calling on prospective wholesalers. She makes a contract with Big Ben Motors in the name of CB&B without consulting Chuck and Bert. CB&B and the
individual partners are: a. bound by Betty's actual implied authority to buy a car. b. bound by Betty's apparent authority to buy a car. c. bound by estoppel. d. not bound because buying a car is outside the scope of the partnership business.
Millet Grains Cooperative and Corn Cereals, Inc, discuss the terms of a contract for periodic deliveries of corn. Millet Grains then faxes Corn Cereals a memo on Millet Grains's letterhead that summarizes the points on which they agreed, including a two-year term. Millet Grains begins to perform, and Corn Cereals accepts the deliveries but refuses to pay. ?Refer to Fact Pattern 15-1.Between
Millet Grains and Corn Cereals, this contract is most likely enforceable against A) neither party. B) Millet Grains only. C) Corn Cereals only. D) Millet Grains and Corn Cerealsto the extent of the performance.