A major disadvantage of advertising is that _____
a. a small audience is attracted
b. retail control over message timing and content is low
c. few alternative media are available
d. the message is standardized and inflexible
d
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The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists
A) choosing B) providing C) communicating D) considering E) acquiring
The management of Bonga Corporation is considering dropping product D74F. Data from the company's accounting system for this product for last year appear below:Sales$830,000Variable expenses$390,000Fixed manufacturing expenses$266,000Fixed selling and administrative expenses$232,000All fixed expenses of the company are fully allocated to products in the company's accounting system. Further investigation has revealed that $111,000 of the fixed manufacturing expenses and $103,000 of the fixed selling and administrative expenses are avoidable if product D74F is discontinued. According to the company's accounting system, what is the net operating income earned by product D74F? Include all costs in this calculation-whether relevant or not.
A. $58,000 B. ($58,000) C. ($440,000) D. $440,000
A ________ is a franchise in which a franchisee operates under the franchisor's trade name and is identified as part of the franchisor's business
A. chain-style business B. processing plant franchise C. manufacturing franchise D. distributorship
The privileges and immunities clause means that if a business owner moves from California to Texas, she can engage in the same business
Indicate whether the statement is true or false