Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world. Which of the marketing mix strategies did Maybelline use?
A. countertrading
B. product invention
C. global market standardization
D. product licensing
E. product adaptation
Answer: E
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The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.
Answer the following statement true (T) or false (F)
Trane Corp. manufactures long-lived, custom-made equipment, which its customers treat as capital items. Trane's sales force faces much multiple buying influence. Trane's products, which do not become part of the customer's final product, are
A. installations. B. operating supplies. C. MRO items. D. accessory equipment. E. component parts.
According to the external control view of leadership, which of the following factors would not be considered an external factor that might positively or negatively affect a firm's success?
A. outbreak of war B. economic downturns C. governmental legislation D. company employee morale
What is required to establish a prima facie case for disparate treatment?
A) Plaintiff must belong to a minority group B) Plaintiff must have been qualified for the job C) A minority was not hired D) a and b only E)a, b, and c