A major advantage that social media marketing offers companies is its ability to ________
A) create direct relationships with customers
B) track youthful consumers
C) make print media obsolete
D) bypass rational thought channels
A
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Purchasing personnel use the ______________________________ data to identify potential suppliers that have been approved for use by the organization
Fill in the blank(s) with correct word
A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown
The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Barclay and Chester. a. Calculate the composite score for each alternative location. b. Which site should be chosen? c. Are you concerned about the sensitivity and subjectivity of this solution? Comment. Factor Factor Description Weight Barclay Chester 1 Average community income .40 75 70 2 Community growth potential .25 60 80 3 Availability of public transportation .15 45 90 4 Labor cost .20 80 60
An example of an internal failure cost would be warranty cost
Indicate whether the statement is true or false
The rows in a database are called ________
A) records B) tables C) files D) fields