Which of the following is recommended by your textbook as a method for generating emotional appeal in a persuasive speech?

A. Substitute emotional appeals for evidence.
B. Employ visual aids.
C. Increase the rate of your delivery.
D. Use more denotative language.
E. Develop vivid examples.


Answer: E

Communication & Mass Media

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Georgina is in charge of writing a feature about the brand-new range of televisions to be launched by an electronics manufacturer in the fall

The company provides Georgina with details about the particular television model such as product name, brand, model number, price, technical specifications, and features. What type of document did Georgina receive? a. Product specification sheet b. Company profile c. Traditional information sheet d. Digital media kit

Communication & Mass Media

Mary decides that the information about student registration she heard in Tom's speech is useful, and she decides to change her class schedule immediately. Which step of the listening process is Mary utilizing?

a. understanding b. evaluating c. resolving d. selecting

Communication & Mass Media

Self-disclosure promotes ________ health

Fill in the blank with correct word

Communication & Mass Media

Will and Allison had been dating for some time and their college graduation was only two

months away. Allison had wondered what would happen to their relationship after college – Will had a job prospect in far away Oregon and he hadn't really talked over the implications of accepting the job with her. One evening, while out to dinner, Will broached the subject and declared that while he wasn't quite ready for engagement, he was moving that direction, and would only take the job if such a future included Allison. Their talk is an example of a A) turning point. B) intentionality discussion. C) relationship reinforcement. D) clarification.

Communication & Mass Media