When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing
A) product-form
B) loss-leader
C) special event
D) channel
E) location
D
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The invention of a machine to make plastic corks for wine bottles has severely affected companies that produce traditional cork. This is an example of a(n) ______ force for change.
A. market B. social and political C. demographic D. technological E. economic
Kevin sees himself as an athlete, a student, and a son. These are characteristics of Kevin’s ______.
a. self-esteem b. self-image c. self-opinion d. possible self
An offer has come in for a one-time sale of 300 units at a special price of $120 per unit. The marketing manager says that the sale will not affect the company's regular sales activities, and that it will not require any variable selling and administrative costs. The production manager says that there is plenty of excess capacity and the sale will not impact fixed costs in any way. What is the effect of this deal on operating income?
Pisces Company manufactures sonars for fishing boats. Model 100 sells for $400. Pisces produces and sells 5000 units per year. Cost data are as follows:
A) Operating income increases by $400.
B) Operating income increases by $1800.
C) Operating income decreases by $6000.
D) Operating income increases by $6000.
Deceptive pricing involves
A. charging different customers different prices for the same product. B. adding hidden taxes to products that are imported or exported. C. two or more companies colluding to set a product's price. D. selling exports to another country at an unreasonably low price. E. intentionally misleading customers with price promotions.