Heuristics are useful mental shortcuts but they also have drawbacks. What could be considered one disadvantage of using the representativeness heuristic?
a. When using the representativeness heuristic people do not consider information about an individual's personality.
b. The representativeness heuristic takes a great deal of controlled processing.
c. Using the representativeness heuristic may lead to neglecting other important information such as the base rate.
d. Using the representativeness heuristic leads to greater use of the base rate.
Answer: C
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