What organization is best known for its television ratings evaluations?
A) Nielsen
B) Gallup
C) Harris
D) Arbitron
Answer: A
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In the 1980s the FTC appeared to
a. increase the frequency of fines against advertisers. b. increase the dollar amounts of fines against advertisers. c. back off from its aggressive role of the 1970s. d. focus exclusively on product packaging.
The public typically takes what type of a perspective towards the media?
a. No perspective b. A reactive perspective, debating where blame should be placed after an event generating concern has occurred c. A proactive perspective, debating the potential risks of harmful actions triggered by media portrayals d. All of the above
Which of the following advertising trade characters has been around more than 100 years?
a. Tony the Tiger b. The Pillsbury Dough Boy c. Snap, Crackle & Pop d. The Quaker Oats Man
Ethical decisions need to be justified against a set of standards or criteria.
Answer the following statement true (T) or false (F)