Joanna makes a reservation with the front desk of the 5-star Elizabethan Hotel. The Front desk then informs her that the steak house owned by the hotel is also 5-star and has limited reservations left for tonight. She asks Joanna if she would like to make a reservation. This is an example of?
a. up-selling
b. cross-selling
c. profit management
d. yield management
b. cross-selling
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Which of the following is not identified by Porter as one of the possible types of barriers to entry in an industry?
A) loose bricks B) switching costs C) economies of scale D) product differentiation E) access to distribution channels
Accounting periods of greater than a year are called interim periods
Indicate whether the statement is true or false
Based on various demographics, the LGBT community is declining in importance to marketers and public relations organizations
Indicate whether the statement is true or false
Decertifying a union involves:
A. different processes than certifying a union B. lawyers for both parties C. news media and PR representatives D. the same process as certifying a union E. None of the above