NChar and NVarchar represent what kinds of character types?

A) Fixed
B) Variable Length
C) Unicode
D) ASCII


C

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The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text)

A) attitude B) satisfaction C) purchase frequency D) purchase intent

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Marketing research is the systematic design, collection, analysis, and reporting of data directly relevant to a specific marketing situation facing an organization

Indicate whether the statement is true or false

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On May 1, 20x5, Ironwood Corporation had 200,000 shares of $10 par value common stock outstanding with a market value of $16 per share. On May 2, 20x5, Ironwood announced a 4-for-1 stock split. After the split, the par value of the stock

A) remained the same as before the split. B) was reduced to $2.50 per share. C) was reduced by $4 per share. D) was reduced by $2.50 per share.

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Which of the following statements about variable life insurance is true?

A) Premium payments are flexible. B) The death benefit cannot be higher or lower than a guaranteed, specified, value. C) The policyowner has the option of investing the cash value in several investment accounts. D) The cash surrender value of the policy is guaranteed.

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