Mobile news consumption has which of the following limitations?

A. People pay attention to news stories for shorter periods of time.
B. People recall fewer facts from news stories.
C. There is not as much choice available.
D. both a and b


D. both a and b

Communication & Mass Media

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The key for ideological analysis is the fit between the images and words in a specific media text and broader ways of thinking about, even defining, ______.

A. society as a whole B. ideology as we know it as a culture C. social and cultural issues D. none of these

Communication & Mass Media

Explain how audience and occasion affect the identification of your topic.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

After he had made a joke about how slow the "old geezers" were at his local grocery store, Jamie realized that about half of his audience was over the age of 70. What aspect of using humor did Jamie fail to consider?

A. Use humorous quotations and cartoons. B. Poke fun at yourself. C. Be certain your humor is appropriate to your listeners. D. Use humor to make a point.

Communication & Mass Media

Samantha was a fantastic softball player, but she rarely took credit for her success. Every time a reporter from the school paper would ask her for a quote, Samantha would say, "I just got lucky today," or, "Their pitcher just gave me something I could hit." Which of the following likely factors into Samantha's personality?

A. external locus B. internal locus C. negative attribution D. self-serving bias

Communication & Mass Media