Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:
A) the decrease in the use of fear advertising tactics
B) the ineffectiveness of rational advertising tactics
C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
D) the need to reach female audiences, who do most of the buying in the household
C
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On the balance sheet, treasury stock is presented as a
A) ?long-term investment account. B) ?contra shareholders' equity account. C) ?companion shareholders' equity account. D) ?contra asset account.
Which of the following is the key difference between traditional value chain and the new versions of the value chain?
A) The value chain starts with the customer in the new perspective. B) Customer needs are ignored in traditional value chain. C) Traditional versions are not focused on core competencies and assets. D) Outbound marketing chain is used in the new perspective.
Connectors tend to seek out marketers who
A) purchase significant amounts of advertising time and space. B) will bribe them. C) act as resources. D) do not follow-up regularly. E) they do not know.
Consumer tastes and preferences are changing due to ______.
a. growing health awareness b. the U.S. population becoming younger c. increasing costs of most consumer goods d. difficulty of procuring staple food items