Traditionally, advertising and public relations were
A) exactly the same.
B) employed only in sports marketing.
C) not part of the promotional mix.
D) both delivered through mass media.
E) used solely by businesses selling to other businesses.
D
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The demographic situation, consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households, is referred to as a(n)
A. socialized household. B. typical household. C. traditional family. D. ideal family unit. E. reference group.
The balance sheet of Paradise Pizza reports total assets of $1,500,000 and $1,700,000 at the beginning and end of the year, respectively. Net income and sales for the year are $240,000 and $2,000,000, respectively.What is Paradise Pizza's profit margin?
A. 15%. B. 14.12%. C. 12%. D. 16%.
To simplify a table, you might group together negative responses such as "strongly disagree" and "disagree" or positive responses such as "strongly agree" and "agree."
Indicate whether the statement is true or false
Based strictly on the payback method, which project is preferred?
A) Project A because the payback for A of 1.92 years is less than the payback for B of 2.23 years. B) Project A because the payback for A of 2.23 years is greater than the payback for B of 1.92 years. C) Project B because the payback for B of 2.23 years is greater than the payback for A of 1.92 years. D) Project B because the sum of the total cash inflows less the outflows = $20,000 for B but only $14,000 for A.