In the text, the concept of “extendibility” means
a. Using the same look and feel in every magazine ad
b. Using the same theme and common elements in two or more media
c. Stretching the media buy for greater reach
d. Use print as your base and adapt broadcast and other concepts to match the print
b. Using the same theme and common elements in two or more media
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_________is (or are) composed of signs and symbols that travel along a channel
a) Messages b) Encoding c) Decoding d) Feedback
The textbook advises that a speaker who has an accent that is different from listeners
should a. speak slowly and distinctly. b. recognize that the accent is bad and try to change it. c. emphasize the accent and make it more pronounced. d. speak at a faster rate, hoping that the audience will eventually understand it.
Explain the rhetorical communication model
What will be an ideal response?
Rewrite the following ineffective thesis statement: There is a need for mandatory drug testing for college athletes.
Fill in the blank(s) with the appropriate word(s).