The Children’s Television Act of 1990 contains a programming requirement, and in 1996 the FCC adopted new rules and guidelines to clarify and strengthen the requirement. What must a commercial TV station do to abide by the children’s programming requirement, exactly?
What will be an ideal response?
[TV stations must be able to show at renewal time that they have met the special educational and informational needs of children aged 16 and under. The FCC will deem this requirement automatically met if the station aired at least three hours per week of "core" children's programming. That means programs specifically designed to educate children, at least a half-hour long, aired between 7 a.m. and 10 p.m. As an alternative, stations can air the equivalent to three hours of such programming by using a combination of short-form programs, specials, PSAs and other programming aimed at educating kids.]
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