Explain positioning and the three main components of the positioning statement
What will be an ideal response?
Positioning is the process of establishing (and sustaining)an intended meaning for a market offering in the minds of targeted customers. Writing a positioning statement is the central element of the positioning process. The critical components are target, offering concept, and value proposition. The target component succinctly characterizes the specific type of customers for the market offering that are of most interest to the supplier. The offering concept component specifies the essential attributes of the market offering for the selected target, out of the potentially larger set of attributes that an offering might possess.
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________ marketing refers to the normal work of preparing, pricing, distributing, and promoting the service to customers
A) Interactive B) Internal C) External D) Promotional E) Direct
How is it possible for a company to show a net loss for a given year, yet produce positive net cash flows from operating activities?
Answer the following statements true (T) or false (F)
1. If employees are satisfied with one aspect of work, they are satisfied with all aspects of their job. 2. Satisfaction with pay has the lowest relationship to overall job satisfaction in the Job Descriptive Index. 3. Organizational commitment and job involvement are unrelated. 4. Employees respond positively to the work environment when they feel the organization supports them. 5. It is important for leaders to allow their followers to experience meaning in their work, but not important for followers to feel impact at work.
Briefly discuss some of the guidelines you need to follow before a presentation