The goal of most supply management activities is to:
a. reduce the costs of raw materials and supplies.
b. engage a segment of customers who might not purchase the product otherwise.
c. eliminate other significant management activities.
d. limit the interactions between firms and their suppliers.
ANSWER: a
The goal of most supply chain activities is to reduce the costs of raw materials and supplies. Smart companies manage suppliers strategically in order to reduce the total cost of materials and services while assuring supplier success as well.
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