Ethnocentrism exists on a continuum. Define ethnocentrism and explain what this statement means.

What will be an ideal response?


The ideal answer should include:
- Ethnocentrism is the inclination to see other people and their behaviors through our own cultural filters, often as distortions of our own behaviors. It is the tendency to view our own culture as superior to others.
- Ethnocentrism exists on a continuum. People are not completely ethnocentric or nonethnocentric. The level of ethnocentrism will vary from individual to individual. It will also vary according to the group we are focused on.

Communication & Mass Media

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