What is the wallet allocation rule?
What will be an ideal response?
The wallet allocation rule states that the rank that consumers assign to a service relative to the others in the category predicts share of wallet
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Which of these is NOT a "brick-and-mortar" company that sells its goods and/or services online as well?
A. Wal-Mart B. Merrill Lynch C. Dell Computers D. eBay
Which of the following statements is TRUE of a bond that is issued at a premium?
A) The bond will be issued at an amount above face value. B) The stated interest rate is lower than the prevailing market interest rate. C) At maturity, the bond will repay an amount that is greater than the face value. D) The bond will be issued at par.
An employee scoring very high on the self-development component of an OCB measure might be expected to ______.
a. be particularly outgoing to new employees and try to make them welcome b. volunteer to take a skills course to improve the range of tasks she can accomplish c. volunteer to help others with particularly difficult tasks d. take a leadership role among employees at similar hierarchical levels
The communication by an American citizen of technology, technical data or any other controlled information to a foreign national is called:
a. a reexport of US technology. b. a deemed export. c. espionage. d. technology exchange.