Which of the following is NOT true about a marketing message?
A) Effective messages attract attention.
B) Messages should spur interest, induce desire and result in action.
C) Firms need only target media connectors with their messages.
D) Messages must be relevant to the ultimate audience.
E) Firms convey messages to specific audiences via specific media.
C
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A media service company negotiates and purchases media packages, which are also known as media buys
Indicate whether the statement is true or false
A trial balance is a(an)
a. optional financial statement used only by accountants. b. device used to prove the equality of debits and credits in the general ledger. c. list of accounts and their balances taken from the chart of accounts. d. financial statement which can be used in place of a balance sheet.
Which of the following statements is correct concerning the reporting of quantitative data?
a. People are not usually interested in proportions or ratios but in exact numbers. b. When tabulating research results of opinions and preferences, reporting exact statistics to the most accurate decimal point is necessary to avoid distortion in interpretation. c. Common language reduces difficult figures to the "common denominators" of language and ideas. d. Because of their absolute and understood value, dollars are a good measure of comparison from one year to another.
Marketing opportunities that involve moving into totally different lines of business are "diversification" opportunities.
Answer the following statement true (T) or false (F)