Which of the following is considered a selling point, not a benefit?
A) The most attractive features of the product
B) User experiences when purchasing the product
C) User gains from purchasing the product
D) Emotional response to purchasing the product
E) The practical use of the product
Answer: A
Explanation: A) Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains. Benefits can be practical, emotional, or a combination of the two.
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a. hypothetical b. false c. theoretical d. fictional
The key to selling and negotiating is seeking to:
A. understand significant group behaviors. B. provide all product information. C. identify gatekeepers. D. create a win-win situation. E. generate profitable, one-time sales.
Purchasing power parity is a way to compare
A. meals in different economic systems, via the Big Mac Index. B. the purchasing power of several currencies. C. the impact of financial aid in several economies. D. tastes in several different cultures.
The best reason to give the receiver for a refusal is "company policy" because it requires no further explanation
Indicate whether the statement is true or false