Market segments that can be effectively reached and served are ________
A) measurable
B) accessible
C) substantial
D) actionable
E) profitable
B
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Which of the following is the first step in the marketing research process?
A) developing a marketing information system B) defining the problem and objectives of the study C) developing the research plan D) implementing the research plan E) interpreting and reporting the findings
“To create the most durable and best pencils” is an example of which element?
A. core values B. code of ethics C. mission statement D. implementation guidelines
Brian pointed a gun at Ray and took Ray's wallet which contained $10,000. Brian has been accused of robbery, the taking of the property of another by force or fear. Based on this scenario, which of the following statements is true?
A) Brian will be the defendant in a civil suit brought by the government. B) Brian will not be tried in a criminal court because he did not shoot Ray. C) Brian will be charged with robbery by Ray, the victim of the robbery. D) Brian will be charged with robbery by the government.
On January 1, 2016, a corporation acquired a truck for $100,000
Residual value was estimated to be $20,000. The truck can be driven for 50,000 miles over the next three years. Actual usage of the truck was recorded as 8,640 miles for the first year. Give the journal entry to record depreciation for the first year calculated as per the units-of-production method. (Do not round your intermediate calculations.) What will be an ideal response