Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs. Before developing any creative ideas, Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf. These activities are part of the ________ step of the creative process outlined by Graham Wallas.
A. verification
B. preparation
C. incubation
D. illumination
E. revision
Answer: B
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________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand
A) Relationship marketing B) Permission marketing C) Cause marketing D) Defensive marketing E) Horizontal marketing
Which of the following is the foundation for the components of internal control, providing discipline and structure?
a. Open door policy b. Control environment c. Whistle-blowing system d. Surveillance
Which of the following situations suggests the acceptance of an investment proposal?
A) The present value of the net cash inflows exceeds the initial investment. B) The IRR is lower than the hurdle rate. C) The cash inflows are less than the initial investment. D) The investment will have a residual value.
In the ________ stage of team development, team members tend to become dissatisfied with their group.
A. resolution B. norming C. performing D. storming