Define four of the nine perceptual distortions listed in the textbook and explain why it is important to have an understanding of perceptual distortions in general.

What will be an ideal response?


*Stereotypes are an individual’s fixed beliefs about the characteristics of a particular group
*Selective Attention is the tendency to selectively focus on aspects of situations that are most aligned with
our own interests, values, and attitudes
*Halo Effect is a perception problem in which we form a positive or negative view of one aspect of an
individual based on our overall impressions of that person
*Primacy Effect is a perception problem in which an individual assesses a person quickly on the basis of
the first information encountered
*Recency Effect is a perception problem in which we use the most recent information available to assess
a person
*Contrast Effect takes place when people rank something higher or lower than they should as a result of
exposure to recent events or situations
*Projecting is a process in which people transfer their own thoughts, motivations, feelings, and desires to
others
*Self-fulfilling Prophecy occurs when a person bases behavior on preexisting expectations about another
person or situation in order to create an outcome aligned with those expectations
*Impression Management is the process by which we attempt to influence the perceptions others may
have of us
*When people have an understanding of the traps that they could fall into regarding their own
perceptions, then they can work to change them within themselves and others
*Changing perceptions is the first step in changing behavior

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Annette spends time weighing these two possible solutions against each other and finds they rate poorly to solve the problem of kitchen injuries. For example, sanctions and punishments could be viewed negatively and as a threat, and employees might fail to report injuries for fear of punishment. Similarly, while the reward system might be viewed more positively, Annette is also concerned that since rewards would be contingent on achieving a lower number of reported injuries, there is less incentive to report incidents that should be legally reported. Annette has accomplished which step of the decision-making model?

A. generate multiple alternatives B. identify and weigh decision criteria C. choose, implement, and evaluate the best alternative D. rate alternatives on the basis of decision criteria

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The primary difference between ordinary and extraordinary repairs is that extraordinary repairs

A) are an expense of the current period. B) are periodic in nature. C) are necessary to maintain the asset in good operational condition. D) extend the useful life or increase the residual value of the asset.

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Consider the Demand for Microwave Ovens dataset. What is the total demand corresponding to random numbers 65, 32, 23, 33, 80, and 14?


a. 12
b. 13
c. 14
d. 15

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Publicity works best when it is handled separately from the entire marketing mix.

Answer the following statement true (T) or false (F)

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