How may a business unit choose the criteria for segmenting the market?
What will be an ideal response?
(a) Identify potential customers and the nature of their needs;
(b) Segment all customer groups having common requirements and the same value system with respect to the importance of these requirements;
(c) Determine the theoretically most efficient means of serving each market segment, making sure that the distribution system selected will keep each segment separate from all others with respect to cost and price; and
(d) Adjust this ideal system to the constraints of the real world.
You might also like to view...
Under most conditions, gestures should
a. coincide with verbal content. b. precede verbal content. c. follow verbal content. d. remain separate from verbal content.
Briefly explain the importance of brands in the business-to-business market
What will be an ideal response?
Jolie signs a contract with Keaton, an unlicensed physician, to perform plastic surgery—a medical procedure. This contract is enforceable by
a. Jolie. b. Jolie's medical insurance company. c. Keaton. d. no one.
Working papers are the documents through which a court orders an accountant to audit a public company
Indicate whether the statement is true or false