The founder of scientific management was:
a. Elton Mayo
b. Douglas McGregor
c. Frederick Taylor
d. Abraham Maslow
e. Frederick Herzberg
c. Frederick Taylor
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Give three reasons why, at some point, every business needs to examine growth opportunities outside the markets it serves. Name and describe four fundamental offensive strategic market plans for entering new markets
What will be an ideal response?
Itemize the disadvantages of ABC that have caused some firms to abandon this technique
The fundamental differences between advertising and publicity relate to _____
a. media payment and identification of sponsor b. the personal nature of the presentation c. the method of presentation d. effectiveness
What statement about the use and meaning of color is most accurate?
A) Secondary ideas are generally best conveyed with bold colors such as blue, green, and purple. B) Colors can be used to arouse different responses or to symbolize concepts. C) Effective multimedia presentations use light text on a light background. D) The messages that colors convey are universal among all cultures.