While studying the relationship between advertising and sales growth, a researcher determines that the relationship is sometimes weak and at other times moderate. This variation from one situation to another is the variation in the _____ of the relationship between advertising and sales growth.

A. strength of association
B. type
C. dispersion
D. presence
E. direction


Answer: A

Business

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As a result of analytical procedures conducted during the planning phase, the independent auditor determines that the gross profit percentage has declined from 30% in the preceding year to 20% in the current year. The auditor should:

A. Express an opinion that is qualified due to the inability of the company to continue as a going concern. B. Consider the possibility of an error in the financial statements. C. Evaluate management's performance in causing this decline. D. Require footnote disclosure.

Business

_____ rely on models and formulas to produce concise tables or a single number that determines a decision.

Fill in the blank(s) with the appropriate word(s).

Business

In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market

A) lifestyle B) behavioral C) socioeconomic D) demographic E) psychographic

Business

During its first year of operations, Forrest Company paid $30,000 for direct materials and $50,000 in wages for production workers. Lease payments, utility costs, and depreciation on factory equipment totaled $15,000. General, selling, and administrative expenses were $20,000. The average cost to produce one unit was $2.50. How many units were produced during the period?

A. 46,000 B. 38,000 C. 40,000 D. None of these.

Business