In an organization with a matrix structure, authority flows both
A) down and across.
B) up and down.
C) up and across.
D) in lines and in circles.
E) through groups and individuals.
A
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The ________ stage of the response process refers to a receiver's feelings for a particular brand and includes stronger levels of desire, preference, or conviction.
A. affective B. learning C. behavioral D. conative E. cognitive
Interactive TV (iTV) lets viewers interact with television programming and advertising
Indicate whether the statement is true or false
Which of the following is not likely to be a performance measure related to quality?
a. Number of warranty claims per unit sold b. Average number of defects per unit c. Units sold d. Average time between product failures
Vicki entered into a written contract to buy a car from Valley Motors. During the negotiations, the sales representative said that the car had a two-year full warranty. The written contract included a provision that stated, "This writing is the full and final expression of the parties' agreement; anything said before signing or while signing is irrelevant." The written contract did not include a
warranty. Two months after Vicki took delivery of the car, she discovered that the transmission needed to be replaced. Vicki claimed that it was covered by the full warranty. Will Vicki be able to present evidence as to the sales representative's statements concerning the warranty? a. No. The parol evidence rule will most likely exclude any evidence of the discussion of the warranty. b. Yes. The leading object rule will allow evidence as to the discussion of the warranty. c. Yes. The evidence is needed because the contract is ambiguous. d. No, because the contract was fully executed.